Demi-Permanent
Lasts through 28 shampoos

Natural Instincts
Every Natural Instincts collection is antioxidant-rich and ammonia-free. You’ll find just what you need for healthy-looking hair color.

Natural Instincts for Men
Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color — and you get hair that is totally natural-looking.

All That Shine
Recharge your hair with vibrant, luscious shine. Get up to 6 weeks of vibrant, luscious shine.

Brass Free
Natural Instincts Brass Free contains brass-seeking dyes that neutralize brassy tones for healthy, natural-looking hair color and shine. Use it once a month and Brass Free will give you all the color without the brass.

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Semi-Permanent
Lasts through 8-12 shampoos

Loving Care
Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray—and get volume that’s hard to resist!

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